Commercial Retail Concept
Overview
T
his experimental 3d retail concept rendering was created to test point lighting to emphasize product placement. The scene is lit using a single high energy light source (the sun). The virtual camera’s exposure settings had to compromise between balancing the shadow areas vs. the lighted areas of the scene. As a side-note, this type of shot is not possible in the real world using conventional DSLR cameras as they cannot handle this sort of dynamic range.
  • Format : Digital
  • Client : Private
  • Design : Private
  • Copyright : Private
  • Location : Private

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