Project Description

This experimental 3d retail concept rendering was created to test point lighting to emphasize product placement. The scene is lit using a single high energy light source (the sun). The virtual camera’s exposure settings had to compromise between balancing the shadow areas vs. the lighted areas of the scene. As a side-note, this type of shot is not possible in the real world using conventional DSLR cameras as they cannot handle this sort of dynamic range.

  • Project : Commercial Retail Concept

  • Client : Private

  • Design : Private

  • Location : Private

  • Format : Digital, Marketing