Project Description
This experimental 3d retail concept rendering was created to test point lighting to emphasize product placement. The scene is lit using a single high energy light source (the sun). The virtual camera’s exposure settings had to compromise between balancing the shadow areas vs. the lighted areas of the scene. As a side-note, this type of shot is not possible in the real world using conventional DSLR cameras as they cannot handle this sort of dynamic range.
Project : Commercial Retail Concept
Client : Private
Design : Private
Location : Private
Format : Digital, Marketing