The Making of the Forty Two
Designed by Ottawa Architect David M. Blakely, this was a really interesting little condominium project. The developer already had access to preliminary 3d renderings from the architectural firm but these were not suitable for an all-out web and print marketing campaign.
The client had given myself a clear vision of what the project is and how it will look. They provided a few reference images to give me an idea of the look and feel they were going for. Here are some of the sample projects they liked.
The modeling was composed of mostly squares and rectangles extruded from the 2D AutoCAD files. The components were modular so reusing elements made modeling so much faster especially since the original files were fairly accurate (not always the case). Below is a traced hand drawn sketch from the Architect outlining material blocks.
The black and white (ambient occlusion) rendering below was created to check architectural geometry and signals the beginning of my standard 3d workflow.
Review cycle(s) begin immediately upon completion of the initial ambient occlusion renderings. At this stage communication is extremely important because this sets the tone of the relationship from the outset. This is basically an exercise in managing expectations. Some clients / project managers do this better than others. The more information you have to work with the better as to avoid grief down the road. As you can tell I’ve learned this from experience!
Details shot showing EIFS system and material interface changes. Attention to detail makes these renderings more realistic.
Rendering and Post Production
Next, I’ve added landscaping hard and soft. For the plants, I experimented with using various species and placements all based on the site plan that was provided. Not all clients have a detailed site plan let alone with planting layers and locations. At this step, the key is to not overpower the shot with foliage and hard-scaping. The focus is still on the structure… unless you want to de-emphasize the structure. It also helps when the client is very flexible on overall landscaping design, which thankfully most are.